For many fantasy fans, The Hobbit was the story that started it all.

Before Frodo carried the One Ring to Mount Doom, before the Battle of Pelennor Fields and before the Fellowship was formed, there was one unexpected journey that introduced readers to Middle-earth: Bilbo Baggins' adventure to the Lonely Mountain.

Now, Magic: The Gathering | The Hobbit™ brings that classic story to the tabletop, celebrating Bilbo, Gandalf, Thorin Oakenshield, Smaug and countless unforgettable moments from J.R.R. Tolkien's beloved novel.

A Different Journey Through Middle-earth

It's impossible to mention The Hobbit without collectors thinking about The Lord of the Rings: Tales of Middle-earth and the global excitement surrounding the famous 1/1 One Ring.

This isn't trying to recreate that moment.

Instead, Wizards of the Coast has chosen to tell a different story—one focused entirely on Bilbo's adventure, the Company of Dwarves and the quest to reclaim Erebor from Smaug.

For Tolkien fans, that's exciting in its own right. Rather than revisiting familiar ground, the set explores characters, locations and moments that haven't previously been featured in Magic.

Smaug Takes Centre Stage

If there's one card everyone will be talking about, it's Smaug the Magnificent.

Collectors will be chasing the spectacular Gleaming Gold Smaug Headliner card, an ultra-rare premium version available only in Collector Boosters. Wizards has stated that approximately 500 Gleaming Gold Smaug cards will be printed, making it one of the standout collector pieces in the set.

Alongside Smaug, collectors can also look forward to:

• Dragon Hoard frame cards
• Book Cover variants inspired by classic editions of The Hobbit
• Dwarvish-language cards
• Surge Foil treatments
• Borderless artwork celebrating Middle-earth

Whether you're opening packs to play or collect, there's no shortage of premium cards to chase.

More Than Just Collector Boosters

One of the strengths of The Hobbit is that there's something for every type of Magic player.

Products include:

• Play Boosters
• Collector Boosters
• Bundles
• Gift Bundles
• Prerelease Packs
• Scene Boxes

Whether you're drafting with friends, building new decks or simply collecting your favourite characters, the range offers multiple ways to experience the set.

Join Us for Prerelease

One of the best ways to experience any Magic release is at Prerelease.

As an official Wizards Play Network (WPN) Store, Urban Empire Collectables regularly hosts Magic events where players can open the new set, build decks and experience each release the way it was designed to be played.

Whether you're a long-time Magic player or looking to return to Middle-earth for the first time, we'd love to see you at one of our upcoming events.

Looking Ahead

Magic: The Gathering | The Hobbit may not have another 1/1 One Ring moment—and that's perfectly fine.

Instead, it offers something different: a faithful celebration of one of fantasy's greatest adventures, beautiful new artwork, exciting collector treatments and a chance to revisit Bilbo's unforgettable journey through the world of Magic.

If you're a Tolkien fan, a Magic collector or simply someone who enjoys opening beautifully designed products, this is shaping up to be one of the most charming Universes Beyond releases yet.

Keep an eye on Urban Empire Collectables as we continue to reveal products, previews and release information leading up to launch.

Ready to explore Middle-earth once again? Browse our Magic: The Gathering | The Hobbit™ range and don't forget to check out our complete Hobbit release guide for product information, collector highlights and everything you need to know before release.